{"id":2562,"date":"2026-06-11T04:42:30","date_gmt":"2026-06-11T04:42:30","guid":{"rendered":"https:\/\/penajaya-pers.com\/?post_type=product&#038;p=2562"},"modified":"2026-06-11T04:42:30","modified_gmt":"2026-06-11T04:42:30","slug":"jangan-biarkan-umkm-tenggelam","status":"publish","type":"product","link":"https:\/\/penajaya-pers.com\/?product=jangan-biarkan-umkm-tenggelam","title":{"rendered":"Jangan Biarkan UMKM Tenggelam"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000080;\"><strong>DESKRIPSI BUKU<\/strong><\/span><\/p>\n<p>Usaha Mikro, Kecil, dan Menengah (UMKM) adalah urat nadi perekonomian bangsa. Namun, di tengah hantaman badai digitalisasi, ketidakpastian pasar global, dan keterbatasan literasi keuangan, banyak pelaku usaha lokal yang perlahan mulai terombang-ambing\u2014bahkan terancam tenggelam. Buku ini hadir sebagai sebuah alarm sekaligus panduan strategis yang ditulis secara kolaboratif oleh para akademisi dan praktisi ekonomi. Dengan pendekatan yang taktis namun mudah dipahami, &#8220;Jangan Biarkan UMKM Tenggelam&#8221; mengupas tuntas tantangan nyata yang dihadapi UMKM hari ini: mulai dari manajemen risiko, adaptasi teknologi, penguatan modal sosial, hingga pentingnya literasi ekonomi dan kesejahteraan subjektif bagi para pelaku usaha.Sebuah bacaan wajib bagi pelaku usaha, mahasiswa, pengambil kebijakan, dan siapa saja yang peduli pada masa depan ekonomi lokal. Sebab, ketika UMKM bangkit, ekonomi bangsa akan ikut melejit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n<table class=\"table table-striped\" style=\"height: 335px;\" width=\"500\">\n<tbody>\n<tr>\n<td>Penulis<\/td>\n<td>Basuki Rahmat, S.E., M.M.<br \/>\nDr. H. Nuryadi, S.Sos., M.M<br \/>\nDr. Syamsul Arifin, S.Pd., M.Pd.<br \/>\nKholif<br \/>\nFirda Kusuma Wardani<br \/>\nSiti Aisyah<br \/>\nResti Kumalasari<br \/>\nAnadhea Putri Giri Setyawan<\/td>\n<\/tr>\n<tr>\n<td>Institusi<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Kategori<\/td>\n<td>Buku Referensi<\/td>\n<\/tr>\n<tr>\n<td>Bidang Ilmu<\/td>\n<td>Umum<\/td>\n<\/tr>\n<tr>\n<td>ISBN<\/td>\n<td>Dalam Proses<\/td>\n<\/tr>\n<tr>\n<td>Ukuran<\/td>\n<td>17,6 x 25 cm<\/td>\n<\/tr>\n<tr>\n<td>Halaman<\/td>\n<td>v + 82 hal<\/td>\n<\/tr>\n<tr>\n<td>Ketersediaan<\/td>\n<td>Pesan Dulu<\/td>\n<\/tr>\n<tr>\n<td>Tahun<\/td>\n<td>2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"featured_media":2563,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[180],"product_tag":[196,48,195,194],"class_list":{"0":"post-2562","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-buku-referensi","7":"product_tag-ekonomi-lokal","8":"product_tag-pena-jaya-pers","9":"product_tag-praktisi-ekonomi","10":"product_tag-umkm","12":"first","13":"instock","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=\/wp\/v2\/product\/2562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=\/wp\/v2\/media\/2563"}],"wp:attachment":[{"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2562"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=2562"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/penajaya-pers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=2562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}